Media Studies allows students to develop critical and creative knowledge and skills that can assist them to understand and work effectively in the 21st century. The study emphasises strong theoretical knowledge development alongside individual and collaborative production skills.
From Years 9-12, students are exposed to various media forms, including advertising, news production/journalism, film, television, radio and photography. The study allows students to broaden their experience of media, and helps them develop creative skills in making their own media messages.Critical analysis can include identifying author, purpose and point of view, examining construction techniques and genres, examining patterns of media representation, and detecting propaganda, censorship and bias in news and public affairs programming (and the reasons for these).
Across the course, students develop the key theoretical knowledge of the ways in which audiences interact with and respond to different media forms. Students consider the influence of the media on the lives of its audiences, the ways that news and journalism shape audience’s perceptions of reality, the psychological aspects of advertising and many other social and cultural aspects of the mass media.
Students explore how media producers structure and shape media forms for various purposes, including information, entertainment and education. They then use this knowledge as a basis for creating their own media productions in the form of their choice. Film, photography, publication design and radio are areas students can work in and develop and refine their personal expression and creative skills as well as learning to communicate to audiences using Media industry standards.